RAMECO (Invest Medicine Hat)

RAMECO currently holds the economic development and investment attraction contract for the City of Medicine Hat, and has engaged me to handle marketing and stakeholder relations. This includes marketing planning and execution, brand management, newsletter creation, writing and editing, print media production, website management, and reporting.

I have been part of a team developing the Invest Medicine Hat brand.

The focus is on niche markets related to renewable energy, startups, aerospace, agriculture and petrochemicals.

Monthly newsletters

Monthly newsletters are distributed to Canadian influencers in media and business. Open rate of 40%, compared to an 18% list average.

Brand management

Enhance the City of Medicine Hat’s brand story through content marketing to national influencers in business and media.

Website management

Includes website design through WordPress, content management, and Google analytics integration.

Reporting

Provide quarterly marketing reports for submission. Report includes marketing impressions, material produced, and leads generated.